Brochureware

Brochureware is a negative slang term for static websites whose sole purpose it is to provide summary information about the company. Brochureware sites generally only have 3 to 5 pages of content and this changes rarely, if ever.

Brochureware sites generally serve little more purpose than to provide people with a way to find your company phone number through a search engine. They are not proactive marketing tools and are unlikely to generate profit for the company.

< All A B C D E F G H I J K L M N O P Q R S T U V W X Y Z >