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Pay Per ClickPay Per Click advertising has quickly become one of the preferred methods amongst store owners thanks to the short lead times and level of financial control it offers. Pay Per Click ResourcesEspotting partner with a large number of smaller websites to provide their advertising. The "Big G" offers PPC advertising in the form of it's Adwords system. Adverts appear on the right had side of search results on Google itself, and can appear in a number of formats across Google partner & network sites. Mirago is probably the biggest of the smaller UK PPC networks. Mirago partner with many local sites & deliver PPC ads at a much lower price than some of the larger networks.
Overture may not be a household name in the same way as Google, but their PPC network has a great deal of reach thanks to partnerships with high-profile sites including Yahoo, MSN & Altavista. UK based search engine offering PPC advertising. Doesn't have the reach of the big players, meaning less exposure but more chance of a bargain search term. |
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