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Marketing

Even the best store in the world won't realise its potential without effective marketing. This collection of marketing articles address marketing issues specific to promoting an online store both on and offline.

 

There's no such thing as a free launch

Wondering why you are not at the top of Google? Maybe the first question you should ask is "Do I deserve to be?"

Mailshots & Sales Letters

When planning your marketing strategy, don't overlook the humble sales letter.

How to get other people to promote your business

Run effectively an affiliate program can generate many more sales, with a much lower up front cost, than any other form of advertising. But, how can you get active affiliates on board and manage t

What are your visitors worth?

Exactly what are your site visitors worth to you and how can you apply this to your marketing?

What is Affiliate Marketing?

Bored of paying for marketing that underperforms? Take a look at affiliate marketing for an alternative approach.

Getting your first customers

Your new online shop is finally online and open to the public, but one thing seems to be missing: Customers. This article looks at some simply ways to encourage those first customers inside

 

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